Job Purpose
To take responsibility for all internal and external marketing delivery within the business. To be a positive member of the Everything Tech team.
Key Tasks and Responsibilities
- To support the Sales Director and Account Management Team in all aspects of marketing Everything Tech.
- To deliver the day-to-day marketing requirements covering the following areas:
- Liaise with internal and external stakeholders to deliver branding and PR objectives
- New Revenue Generation
- Existing Customer Engagement
- Social and Digital
- Graphic Design
- Events and Networking
- Staff Engagement
- Internal Coms
- To script, agree and implement a marketing delivery plan in line with the annual business goals.
- To adhere and deliver all marketing in line with the set annual budget.
- To report on marketing performance per channel, campaign, activity and commercials.
- To agree and implement an annual content plan to cover all key marketing areas.
- To deliver consistent, relevant and engaging campaigns across all Social Media channels encouraging business generation.
- To work in conjunction with the Sales and Marketing Director (SMD) in delivering the new business campaign ensuring the annual target is achieved.
- To work with the PR partner in building maximum brand awareness in line with the annual business goals.
- To work in conjunction with the Customer Account Manager in the delivery of an Existing Customer engagement campaign split between value and upselling awareness.
- To proactively network and build relationships within the relevant Business communities.
- To do an annual customer demographic review and delivery channel specific campaigns.
- To assist the SMD in the management of the Digital Agency and their performance.
- To work in conjunction with the Managing Director (MD) in improving customer retention and improved customer contact strategies.
- To work in conjunction with the MD in the delivery of an annual Staff engagement strategy to ensure retention, motivation and communication.
- To manage the production of all graphic design work within budget, timescales and brief either internally or externally with the approved partner. (In-house design software is Adobe)
- To continuously monitor competitor activity and report back to the Senior Leadership Team.
- To ensure marketing compliance GDPR, MPS, TPS and other legal statutes.
- To work with the SMD to create and produce regular video and podcast content ensuring maximum exposure and engagement online.
- To design and produce all Company event collateral.
- To update the Autotask system with all data and leads ensuring it is accurate and worked.
- To identify new marketing opportunities when relevant.
- To perform any other duties as required by the company to ensure the successful and efficient running of the business.
Experience, Qualifications, Personal Attributes
- Minimum of 3 years’ experience within similar marketing role
- Experience of managing digital content and creating e-publications
- Microsoft Office incl PowerPoint
- High level of computer literacy including word processing, spreadsheets, email and internet (essential)
- Creative and proactive with the drive and ambition to develop a career in marketing
- Able to work on own initiative
- Flair for writing copy
- Outstanding verbal and written communication skills
- Excellent interpersonal and organisational skills
- Creative, practical and able to work effectively under pressure and to tight deadlines
- Ability to work in a team
- Commercial thinker
Hours of Work & Benefits
- 37.5 hours per week
- 25 days annual leave + bank holidays
- Private Medical Insurance
- Pension
- Training and development budget
- Employee of the quarter bonus
- Employee of the year bonus
- Beer fridge Thursday and Fridays
- Team Socials
Valuing Diversity and Inclusion
At Everything Tech Group, we aim to create a workforce that is representative of our society, knowing that embracing differences enhances the capabilities of our business and makes for a happy place to work. We are proud to recognise and celebrate that we have a diverse culture where employees are accepted for who they are, regardless of age, gender, ethnicity, sexual orientation, religion or ability.